At Glory Days, we love to meet women who create businesses that are borne out of personal passion and a love of vintage style! On the Telegram today, we catch up with one of those wonderful women, Suzanne, owner of Vintage Addiction, on the eve of her new store's Welcome Day to be held this Sunday 6th December from 11am - 2pm, in Onehunga, Auckland. We wanted to find out the reasons behind her move into retail and why she loves vintage style...
Hi Suzanne! What is your background? Were you in fashion or something completely different?
I have worked in retail all of my life, specialising in jewellery before deciding to follow my passion for vintage clothes and launch Vintage Addiction.
When did you start Vintage Addiction?
I started the business in September 2014 - so only 15 months ago - it has simply blossomed from the start with such fantastic customer feedback about the quality, price and how we do 'made to measure' clothes.
What prompted you to start making vintage style clothing?
I had bought vintage clothes in New Zealand and on holiday in Europe; so many people complimented me on my individual style. I was looking for the best opportunity to combine my passion for vintage clothes with my sales buying and retail experience.
Suzanne playing matchy-matchy with her gorgeous daughter!
Why do you love vintage style?
I just love the way they make me feel; feminine and beautiful - the style fits a lot of women's figures too so its accessible for so many women. The patterns are so colourful and bright - a real breath of fresh air - and people really notice a woman in vintage clothes. A sense of individual style as opposed to following mainstream fashion.
Do you make to measure?
Absolutely! If you try one of my dresses on in store but you want it in a different fabric or perhaps a longer sleeve length, then I can take your measurements and have a new one made.
Can people choose styles of dress and fabric when they get a dress made?
We have a great range of fabrics in store that you can see already made into dresses and dress styles from the 1950s and have launched a range of dresses from the 1920s to 1940s.
Do you get new fabrics in often?
Vintage Addiction specialises in having short fabric runs so that we keep the dresses as individual as possible. We get new fabrics in all of the time, so its always worth popping into the store.
What is your size range?
We do 'made to measure' so we can do a dress for anyone - many of my clients struggle to find dresses that suit them and find Vintage Addiction dresses so flattering to their figures and make them feel feminine and confident in their appearance.
Do you offer an alterations service?
Only for our dresses and fabrics - we are not a full tailoring service!
You have just opened a new store, what do you love about having a bricks and mortar shop?
I love to meet new and current customers - seeing somebody try vintage clothes for the first time and see how happy it makes her is a real buzz - once they get a taste they keep coming back! May be I am old fashioned (well this is vintage!), but there is nothing like trying on clothes before buying. Its great to be part of the Onehunga community as it becomes an even better place to shop. I am confident this will be the first of many Vintage Addiction stores!
Suzanne would like to invite everyone to the Vintage Addiction Welcome Day this Sunday 6th December 11am - 2pm, at 354 Onehunga Mall Rd, Onehunga in Auckland.
Come along and enjoy complimentary bubbles and cupcakes, free mini vintage makeovers from Decadia Vintage, discounts and a chance to win your money back on your purchase!